Growing up on a farm in the beautiful Hawkes Bay in New Zealand instilled in me a love of all things wool, except perhaps for the home knitted jumpers I had to wear which were itchy, only able to be hand-washed and took forever to dry!
After finishing University I worked in the wine industry for 10 years. During this time I was the National Co-ordinator for the Sustainable Winegrowing Program, an initiative directed through New Zealand Winegrowers and now world renown.
Combining my love of wool, all things sustainable and then having two boisterous boys who needed good, hardwearing and warm clothing gave me the inspiration to start Mini Merino in 2007.
What I really wanted to achieve with Mini Merino was to ensure that our clothing was made from the best, high quality NZ light-weight (195g/m2) superfine merino. Stuff that wouldn’t itch, would wear well, wash well and be loved by the people wearing it. I also incorporated sustainability into our product by purchasing our merino from a company who is Zque accredited. Zque ensures environmental, social and economic sustainability, animal welfare and traceability, all things I feel passionate about for our merino. We are also proud members of NZ made www.buynz.org.nz.
Our motto is ‘Colour their world with Mini Merino’. We love seeing our kids in fresh, bold, exciting colours and believe this is our point of difference. We have an extensive product range and plenty of colours to choose from.
We have online customers all over the world (see our testimonial page) and also export to retailers in Australia, Ireland, Switzerland and Germany.
Kids love wearing Mini Merino and we are constantly adapting to the seasons styles, designs and colours as we know how demanding mini fashionistas can be! You definitely won’t be disappointed when choosing Mini Merino.
p.s. We offer a money back guarantee, so you can feel confident in your purchase.