Why Merino?

Merino Wool - is it sustainable?

We use high quality light-weight (200gsm / 18.9 micron) superfine merino wool. In striving for a high quality product Mini Merino - kids clothing saw the importance of the sustainability of our supply chain. As a result we purchase 100% of our merino from a New Zealand company who is Zque accredited. Zque is an accreditation programme that ensures environmental, social and economic sustainability, animal welfare and traceability.

Why is Merino perfect for kids?

Merino is a nature’s wonder fibre making it perfect for kids because of it's:

  • Luxurious Softness - a natural fibre that breathes and feels silky soft
  • Unique temperature regulating qualities - keeps kids warm when it's cold, and cool when it's warm
  • Durabilty - it can be washed again and again and it won't pill, lose its shape or colour
  • Natural Elasticity -  clothing will fit snugly every time and retain its natural shape
  • Lightweight - warm without being bulky
  • Resistance to stains - no need to wash after every wear
  • Easy Care - it is machine washable making it easy for busy parents!