0800 MERINO

Why Merino?

 Merino Wool vs Normal Wool

 Merino wool fibre is only a fraction of the diameter of normal wool. This is one of the reasons why the normal wool itches and merino wool does not. The much bigger scales of normal wool act like barbs against sensitive human skin, while fabric made of merino wool feels silky soft to touch and doesn't itch. Due to the fleece's natural crimp, Merino wool is resilient and its elasticity makes it strong and durable. Merino wool garments will wear well, hold their shape, and keep you warm in chilly weather.

Merino Wool - is it sustainable?

We use high quality light-weight (200gsm / 18.9 micron) superfine merino wool. In striving for a high quality product Mini Merino - kids clothing saw the importance of the sustainability of our supply chain. As a result we purchase 100% of our merino from a New Zealand company who is Zque accredited. Zque is an accreditation programme that ensures environmental, social and economic sustainability, animal welfare and traceability.

Why is Merino perfect for kids?

Merino is a nature’s wonder fibre making it perfect for kids because of it's:

  • Luxurious Softness - a natural fibre that breathes and feels silky soft
  • Unique temperature regulating qualities - keeps kids warm when it's cold, and cool when it's warm
  • Durabilty - it can be washed again and again and it won't pill, lose its shape or colour
  • Natural Elasticity -  clothing will fit snugly every time and retain its natural shape
  • Lightweight - warm without being bulky
  • Resistance to stains - no need to wash after every wear
  • Easy Care - it is machine washable making it easy for busy parents!